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Business Development

The five principles of lasting success

Some years ago I remember reading in a book by, if I remember, Jack Canfield and Mark Victor Hansen (sellers of over 85 million books!), that it's a good to create your own personal philosophy. I liked this idea and, whilst I don’t believe I’ve come up with anything that hasn’t been thought of before, I’ve borrowed ideas from many sources to create my own ideas of creating a successful business.

Success means different things to different people and your idea of success will undoubtedly be different to mine. But to create lasting business success I believe there are five principles that remain consistent. You must…

Know what you want. Most people don’t experience the kind of results they’d like because they haven’t defined and refined their vision and set a clear path forward. The clearer your future becomes the easier it becomes to create it.

Develop better and better systems. Your business is a system that's made up of lots of smaller systems. How well your business performs and what you get out of it depends on the quality of your systems. You need systems for all functions including marketing, sales, planning, time management, customer service, and gathering information. All these work synergistically to make your business perform.

Create a winning team. Even if you are a solo-preneur you are doing yourself a disservice if you are operating your business alone. The refusal to delegate is often one of the biggest factors that will hold back your progress. We all have unique talents and this is what we must focus upon doing. All other tasks should be delegated to people who would rather do them than you.

Build the right environment. Our environments affect our thinking and behaviour a lot more than we realise. Part of creating consistent success is to build environments that make it easier to succeed. This includes the physical facilities, equipment, and the general culture.

Ron Dennis, the Managing Director of McLaren knows why environments are so important. Talking about his mega successful company he said, "We need highly-motivated, dedicated people, and such people can only exist if you provide them with an environment in which they can aspire to be the best. Quite simply, great facilities attract great people”.

Exercise self-care. If we are in poor shape, emotionally, physically, or spiritually then none of the above really matters. To be at our best then we need to look after ourselves. We must build in the necessary time and create the right habits to make sure we create maximum health and energy.
None of this is rocket science. It’s about sticking to the basics. It seems we are often on the lookout for some new idea or shortcut to success but in reality if we just stuck to the fundamentals we can make extraordinary progress.

Much of our coaching and development work, in businesses both big and small, hinges around assisting our clients to use and integrate these principles into their businesses and their lives. If you would like to find out more please contact us >>>

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