How to stand out from the crowd

I was once conducting a training with a group of financial advisers and I asked the question “what do you do?” As we went round the group, each person in turn said “I’m a financial adviser.” This may have been true but I went on to make the point that it didn’t tell me much. It also probably wouldn’t have compelled many prospective clients to say...

The best marketing advice I ever received

When I went self-employed seventeen years ago I purposely went to work alongside the most successful people I could find. I was starting from scratch and if I was to succeed then I wanted to be near people who were doing well and had the right attitude. One particular guy in the office I worked from was the number one sales person for the company…worldwide! This meant he sold more than...

Influence and the power of letting go

The skill that many business people seem to desire most is the ability to be more influential. This may be in sales situations, with employees or amongst colleagues. It’s an area which always seems to generate interest and often people are looking for that little extra edge or ingredient that’s going to make all the difference. I’m sure most people are aware of the need to build rapport,...